To perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
To provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
To provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
To help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
To assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
To research and administer social media tools in support of clients’ social media strategy
To monitor and evaluate search results and search performance across the major search channels
REQUIRED QUALIFICATIONS AND SKILLS
3+ years’ experience in Search Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool.
Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).
Desired: Knowledge of HTML/CSS and website administrations.