Develop and deliver top-level content across all social media channels including website, Instagram, Facebook, and other necessary platforms for all brands of the company
Use your creativity to develop interesting, fashionable, and engaging content on the above-stated platforms on a daily basis
Monitor key industry developments within the Social Media landscape, reporting on relevant luxury fashion goods news and communicate issues, opportunities and insights where necessary
Increase social media presence by implementing and managing a social media activity schedule
Design and deliver integrated social media-specific campaigns
Create short videos for social media audiences using the correct aspect ratios for each platform and content type
Design, implement and embed ongoing reporting processes to help us continually evaluate our approach to social media, ensuring our channels are regularly optimised and that this insight informs future strategy and direction
Measure success and recommend and implement improvements to the social media strategy to ensure social media plays an integral role in achieving company objectives
Maintain awareness of social trends, innovations, and developments
Ensure the Search Engine Optimisation of web pages and the monitoring of website analytics of this
To provide regular reports and analysis on the performance of our content and strategy to the Directors or other nominated colleague
Effectively update and run affiliate programs / adverts for our partners through the website on a daily basis
Manage all technical aspects and provide technical support of our company websites, social media platforms and associated emails / back end platforms
Other duties as directed by the Directors which are consistent and commensurate with the responsibilities of the post
Skills Required:
Minimum education requirements is a Bachelors degree, preference in an IT related field
A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
Knowledge and understanding of algorithms and search engine optimisation
Creative skills for contributing new and innovative ideas
Strong verbal communication skills for articulating ideas to colleagues and clients
Organisational skills, with the capacity to prioritise and work across multiple projects
The ability to work well under pressure and meet deadlines
Data analysis skills and statistical prowess to draw actionable insights
An eye for detail and the ability to work accurately
Excellent team work and networking skills.
A demonstratable passion for social media & digital content – the trends and opportunities; creating compelling posts and video content and how to use these as a business tool including analytics reports and competitor reviews.
Experience of photography and videography for both organic and paid via social media specific to the following platforms – Facebook, Twitter, Instagram, YouTube and TikTok
Experience of updating websites and search engine optimisation would be beneficial
Self-motivated and self-managing, able to effectively prioritise workloads both immediate and in the pipeline, meet dead