Job Detail

Job Description

Responsibility:

• Understand business goals and user needs to identify how content can help achieve them
• Generate and implement innovative content strategies
• Plan and manage creation, delivery, and governance of effective and relevant digital content products with a strong focus on customer needs and usability
• Ability to adapt end-user/information to relevant content experiences and strategy
• Contributes and manages medium to complex content projects
• Work closely with SEO Specialist to create actionable plans to enhance brand’s visibility
• Hands-on experience interpreting content performance data and creating content and strategies based upon web metrics, SEO and web usability
• Solid understanding of digital owned and storytelling strategies, emerging tools, best practices, trends and behaviors in digital content
• Create and drive digital content innovation and deliver engaging content across platforms and channels

Skills Required

• None