Understand business goals and user needs to identify how content can help achieve them
Generate and implement innovative content strategies
Plan and manage creation, delivery, and governance of effective and relevant digital content products with a strong focus on customer needs and usability
Ability to adapt end-user/information to relevant content experiences and strategy
Contributes and manages medium to complex content projects
Work closely with SEO Specialist to create actionable plans to enhance brand’s visibility
Hands-on experience interpreting content performance data and creating content and strategies based upon web metrics, SEO and web usability
Solid understanding of digital owned and storytelling strategies, emerging tools, best practices, trends and behaviors in digital content
Create and drive digital content innovation and deliver engaging content across platforms and channels