Manager Media & Marketing - Naukri PK
Date Posted: Jan 11, 2021
Monthly Salary: 5000 PKR - 500000 PKR
Job Description
- Design, build and maintain social media presence on all social media platforms, including but not limited to Facebook, Instagram, YouTube, Twitter, LinkedIn, by efficient day-to-day handling of all social media pages to ensure our Digital presence stands-out from our competitors;
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns;
- Create engaging multimedia content (with the help of a Graphic Designer) tailor-made for each platform;
- Ensure website content is up-to-date and all the relevant content, including promotions, are uploaded on the website in a timely manner.
- Manage PR events and ensure maximum possible outreach / publicity of all such events / activities on all relevant digital platforms, groups, channels, etc.
- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and by monitoring the competition;
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs);
- Identify trends and insights, and optimize spend and performance based on the insights;
- Brainstorm new and creative growth strategies through digital marketing;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Develop, launch and manage new competitions and campaigns that promote brand image and boost revenue of all business segments;
- Should have key relationships with influencers across the social media platforms and utilize them efficiently to boost brand awareness and sales;
- Undertake audience research and suggest digital marketing campaigns accordingly;
- Manage and facilitate social media communities by responding to social media posts, messages and queries and by developing discussions;
- Monitor, track, analyze and report performance on social media platforms using tools such as Google Analytics and Facebook insights;
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity;
- Analyze competitors’ activities and respond in an effective manner to ensure customer retention and growth;
- Recommend improvements to increase performance;
- Set targets to increase brand awareness and increase customer engagement;
- Educate other staff on the use of social media and promote its use within the organization;
- Encourage collaboration across teams and departments;
- Bachelor’s or master’s degree in marketing or a related field
- Proficient in spoken and written English language
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC and advertisement campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Skilled at creating and maintaining client relationships
- Self-motivated yet customer-focused
Skills Required
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Job Detail
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LocationKarachi, Sindh, Pakistan
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Company
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TypeFull Time
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ShiftRotating
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Career LevelExperienced Professional
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Positions1
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Experience5 Year
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GenderFemale
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DegreeBachelors
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Apply BeforeJan 14, 2021